Coal Mining Exploration In Africa – Coal Mining In Africa, Coal Exploration In Africa

Coal Mining & Exploration in Africa

Coal, a fossil fuel is the largest source of energy for producing electricity, heat and various other energy types present on the earth’s surface. It is a complex mixture of carbon, hydrogen and oxygen together with small amounts of nitrogen and sulphur. Due to the increasing demand of coal and coal products, coal mining and exploration is on all time high. It still continues to be an important activity today. Coal mining is defined as economic excavation of coal from the earth’s crust. Mining companies from around the world are continuously involved in the process of coal mining throughout the year to meet the rising demand of coal. Through technological advancements and extensive research, these companies have found huge coal mines in various parts of the world. Leading coal mining countries include South Africa, Australia, China, Colombia, United States and Ukraine. However, coal mining exploration is considered as the most profitable economic activity in Africa owing to its geographical conditions and unmatched infrastructure.

Coal Mining in Africa

Africa is one of the largest producer of coal in the world. Coal mining companies have found large deposits of coal mines in various areas of Africa. However, of all the leading countries, South Africa tops the chart of having most number of coal mines in Africa. According to latest statistics, South Africa has 11% of world’s coal reserves and produces 6% of global production. Around 80% of the country’s primary energy needs are provided by coal. Various other countries in Africa continuously involved in the process of coal mining exploration in Africa include Mozambique, Kwazulu, Zambia and many such places. With the aid of technological advancements, Coal mining and exploration is emerging as a future potential source of energy both for Africa as well as for the world.

Coal Exploration in Africa

Coal exploration is a complex process of finding coal reserves around various places in the world. The technique requires intensive planning and extensive research done by experienced geologists, coal technologists, mining engineers and geotechnologists. The main aim is the exploration of coal mines for extracting thermal coal and coking coal for various industrial applications. Today, coal exploration in Africa is considered the most fruitful activity as it has been largely serving the economy of Africa. Coal exploration companies are eyeing various areas of Africa for discovering new coal reserves. Coal mines have been found in various parts of Africa including South Africa, Zambezie around Tete province, Mutarara province and various such regions of Africa.

Rachana Global, an ISO 9001-2008 certified company is a leading mineral mining company constantly involved in the process of exploration and mining of coal. The company has acquired license for mining in various large regions of Africa rich with coal mines. It takes pride in natural resource and mining and supplying natural resources in reliable and effective manner.

Tourism And Music In Lagos

Lagos is the most popular and populous city of Nigeria. It is not known to many but has significant importance for Nigeria. Most of Nigeria’s economy is dependent on Lagos. Lagos is famous throughout Africa for its music scene and its musical nights too. Lagos has given birth to a variety of styles such as the Nigerian-styled Hip hop, Highlife, Juju, Fuji, and many other forms of music. Lagos is the center of the Nigerian movie industry, often referred to as ‘Nollywood.’ Idumota market on Lagos Island is the primary distribution center.

Many films are shot in the area of Lagos and its surroundings. The cinemas are gradually losing their supporters to the movie industry. Yoruba-spoken films happen to be the most watched in the cinemas, followed by Indian films. Films are not premiered for a long period of time in the western sense especially with Yoruba-spoken films. The English-spoken films controlled mainly by the Igbo are the most popular and move directly from the studios to the market. This shows the importance of Lagos in terms of music and film industry. Lagos, subsequently to the re-modernization project achieved by the current administration of Governor, is gradually becoming a major tourist destination being one of the largest cities in Africa and in the world. Lagos is currently taking steps to become a global city. It has a lot of tourist attractions and many tourist come and visit this marvelous city every year.

The 2009 carnival festival which took place on the April 25th was a step toward world city status. Currently Lagos is primarily known as a business-oriented and a fast paced community. As mentioned above a lot of Nigeria’s economy is depend on this city, now they want to promote it the other way around too for tourist, movies, recreation activities and stuff like that. Lagos has a number of sandy beaches by the Atlantic Ocean. Two of the popular beaches include Bar Beach and Lekki Beach. However in January 2009, a privately owned zoo was commissioned in the area of Lagos as it serves as a home for many animals that originate from Africa. It is a fully endorsed project by the Lagos State Government.

Lagos has a variety of hotels ranging from three star hotels to five star hotels. They are building many more to attract tourists so that they could have a relaxing time over there. Some of the popular hotels include Welcome Centre Hotels, Sheraton Hotel and Towers, Federal Palace Hotel, Stop Over Motels, Ikoyi Hotel, Sofitel Lagos Moorhouse Ikoyi, Eko Hotels and Suites. Visitors are mostly attracted to Nigeria’s rich culture, entertainment scenes and vitality which Lagos city offers. Tourist attractions include Oba’s Palace, the Nigerian National Museum, Shrine of Fela, the beach resorts and Church Of All Nations. They are doing a lot more these days in order to come up with innovative and attention seeking things to promote tourism and promote is as a commercial city too besides business.

African American Movements

In 1940s, economically marginal African American population, inhabited in the South, occupying the bottom stairs of the ladder. They were in high rates of poverty, compared to the whites. Furthermore, they were politically discriminated, being disenfranchised. Although African Americans who migrated north enjoyed better political, social, and economic prospects, residential segregation reigned. Blacks were confined to poor neighbourhoods. African Americans, who tried to lift this informal apartheid by seeking housing in white-dominated sites, were physically crooked and faced violence.

The killings of African-Americans by the whites were widespread in the 1950s and without punishment in the South. The two killers of Emmett Till, a boy killed in Mississippi in 1955, were arrested the day after the murder. They were released a month later by a jury comprised of whites. The killing and the release of murderers electrified public opinion in the North.

Upon protests by the National Association for the Advancement of Coloured People (NAACP) about this violence, President Harry Truman was poked to form a special Committee on Civil Rights. Meanwhile the Congress of Racial Equality (CORE), in 1947 planned a Journey of Reconciliation, which aimed at desegregating public facilities and raising public awareness of the racial problem in America.

The Committee on Civil Rights published a report, entitled To Secure These Rights, in support of civil rights in the same year. The report called for a need to address the right to vote, to serve in non-segregated military and to be treated in education and employment equally. However, the reforms desired by the committee were not adopted by Congress. The federal government could not succeed in enacting major civil rights legislation until 1964.

Enacting civil rights reforms was moreover almost impossible due to the fear of communism after the end of World War II. The single considerable racial reform ratified by the federal government in the decade after the end of World War II was the desegregation of the armed forces in 1948.

Building An Informed Africa: A Time to Act

“Information technology has created avenues for development which are not affected by distance or geography. Africa rise and show the world that you are worth it. Speak out loud AFRICA, silence is betrayal.”

In any set-up the most informed individuals remain the most dominant and powerful over their counter parts. Being more informed gives them a mandate to dictate terms to the less informed, to the extent of undermining their abilities in all aspects of life. That’s where Africa today is pegged, we have been called third world countries, underdeveloped and we appreciate that naming. Would not there be anything superior coming from Africa and telling the world that we are equal.

Because we are less informed and we do not even give a damn about that condition I fear we might remain like that forever. We have been so brainwashed by the most informed and got to an unguided understanding that prosperity depends on where you are other than on who you are and what you can do in which ever environment you are.

Africans we have come to the belief that our countries are dry lands infested with poverty, HIV/AIDS, unemployment and all the inhuman forms that we can imagine. Imagine an African leaving his country for the western world assuming he is going for greener pastures. After having acquired a decent education in Africa on government loans and grants, the African child still feels the government investment was done for the western world.

The key issue here is: there is a gap that needs to be closed in Africa. The opening is so big that it needs many forces to conquer it. Since dynamite comes in small packages I still believe a few inspired hands will make a difference. I hope and believe that since Africans in Diaspora have access to information they will also play a pivotal role in closing the information gap. The story line here is not to be fussy about ICTs, computers and all that follows it. The ICT initiatives have just come at the right time as Africa’s savior.

There is talk all over the NGO network in the western world about setting up ICT initiatives in Africa. African governments are also talking about the same phenomena, e-commerce, e-government, legislation, etc. Though I salute those who are making efforts to establish telecenters, cyber cafes, business centers, internet connections and other supporting services, I have a strong feeling that this will not be the overall solution to Africa’s problems.

What is important here which we are keeping a blind eye on is the I in ICT and IT. The naming of this technology has been branded again and again but the one word that has remained is INFORMATION.

Now what is information and why should it matter at the moment, why all this hype about ICT projects? For the past few years I have seen more ICT centered business proposals than any other business ventures. Along the way I have also written my ICT business proposal that has worked fine. All the Internet cafes I have worked for were new hubs and still more and more are being opened.

From my introduction above you can see how information is a very important part of our sustenance. The reason why Africans are leaving their roots in droves is they have HEARD (they are well informed of course) of greener pastures. That same voice which delivered the greener pastures message should also have preached to Africans that these pastures are in our heads not anywhere outside that.

As Africans we seem to lack inspiration on what ever we do. That is why when a family member becomes rich we try to link his fortune to some long dead grandpa who was a landlord of some sort.

Take a look how information inspires people, oral tradition told along the Shona people about a spirit medium’s predictions inspired Zimbabweans to go to war against the Rhodesian regime.

Now because in the western world there is lots of information on inventors, innovators and explorers, people there have lots of information to inspire them. You would obviously venture into something because you have seen or heard it from somewhere else. So today our Africa needs to be inspired and motivated, the only way is to feed them with the befitting information.

For inspiration we also have our brothers and sisters who have made it here and some abroad, and such information should reach the minds of the African child now. If you want to see how information is a key factor look at how many countries survive without information ministries. Information is power and should be respected as such. A well-informed generation is the generation needed to usher Africa into this emerging knowledge economy.

I believe with Internet access getting across the whole plains of Sub-Saharan Africa and the whole continent, this is the right time for African intellectuals to start building online content/information banks for Africa. The challenge is both to Africans in Diaspora (who by now know that we can not live without information) and those geniuses around to aggressively pioneer information dissemination over the Internet.

The more people are informed, the more they become confident on whatever they are doing. Being well informed breeds confidence and thereby knowledge, and obviously knowledge is power as we are all aware (the few informed know this). Those who have knowledge have power and that number is very small really.

African people let us be cultured, believe in ourselves and dominate the knowledge-driven economy. Our natural resources have not yet been exhausted by the multimedia and we need to showcase that to the world. We need to show the world that we can improve the world other than die trying to impress anyone. Its high time Africa we realize that we can no longer feed from the floor but we take our position on the table.

How are we going to control our destiny at world conferences when all we can do is go begging for the reduction of our debts and even crying for more help out there? Why can we not use the advantage of these ICT initiatives to develop our own products and stop fattening western pockets? One writer concluded that there were more Mercedes-Benz cars in Africa than in Germany itself. Imagine every minister in an African government is supposed to have the latest model of a Mercedes-Benz.

It seems Africa we are the market for the western world when in effect the same donor money we use on their goods is the same they give to us for poverty and HIV/AIDS driven initiatives. By the way have you ever tried to check on what cars our NGO brothers drive? They just plough back donor money to the western powers.

In other words the most lucrative business to own and run in Africa today is an NGO. We have the scapegoat to use for that matter to drain money from western well wishers. Tell them about our politics, HIV/AIDS, poverty and obviously you will siphon a lot of money and resources that side.

Africa how long are we going to survive on other people’s pockets? How long are we going to be dumping grounds for used western clothes, dumping grounds for used cars? Information technology creates a way for us to develop and license our intellectual rights and Africa this is your chance.

Look at what all the well-cultured nations are doing. Maybe Africa it is because we have allowed ourselves to be a religious dumping ground? Malaysians believe in themselves and are so devoted to their religions and that has ushered them well into building a large knowledge-based economy base. The same applies also to India and other Asian states who are making it.

Be informed Africa, be informed sons and daughters of Africa. Arise and shine Africa for thy light is come, arise with one voice and tell the world that it is your turn now. Imagine how the western world prides itself in discovering the Victoria Falls when in essence there were already people in Africa knowing about it all along.

It is good that we are realizing we need information. So the ball is in our court whether to remain servants or to create hubs of information consumable online for our fellow Africans. I advise you that when you find time to chat away on a western chat room why can you not make that time conducive for indexing information on Africa over the internet.

“Be who you are and say what you feel, because those who matter don’t mind and those who mind don’t matter.”

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Developing E-Business For Small Businesses In Africa

In simple terms, E-business (doing business on the Internet) can enable small scale businesses in emerging markets gain greater bargaining power in the global economic exchange despite their limited capital, and mobility. The world economy is moving online. Today people are meeting online and eventually getting married, people who do not have the capital to establish physical stores are getting rich maintaining only online shops, small musicians who find it difficult getting producers are uploading their tracks on ‘Napster’ to be downloaded by millions of people around the world, even politicians are using video-sharing tools like ‘Youtube’ to reach potential voters, etc. Therefore, the action or inaction of African businesses to take advantage of e-business will determine how much they grow in the coming years.

E-readiness Ranking

Every year Economist come up with a table of e-readiness ranking from a selected number of countries. It is not surprising that African countries often rank lowest in most e-readiness reports. That is not very promising considering that most investors today will be interested not only on the investment climate and infrastructure in a country but also on e-readiness indices such as national connectivity, e-leadership, information security, human capital, and e-business climate.

Interpreting E-readiness Indices
There are many indices used to measure e-readiness. The most common ones are:

o Connectivity: Addresses the ability to exchange information, goods and services with the rest of the world.

o E-leadership: Addresses the commitment of a national government to partner with industry leaders to create conditions favorable to electronic transactions.

o Information security: Addresses issues concerning the protection of personal data, intellectual property, and effective privacy laws.

o Human Capital: Emphasis on developing competent manpower including IT managers who can manage complex technology tasks, policy analysts who can make informed inputs on government policies and regulations that are capable of stifling technology growth; local content creators who can either customize or adapt global technologies to the specific business needs in the country, software and hardware engineers.

Beyond the indices, e-business also requires a larger population of end-users or consumers who don’t have to understand how the technology works, but can use the technology.

How Small Businesses In Africa Can Benefit From E-business:

Individual Action:

Even in challenging environments such as Africa, small businesses can still benefit from e-business. Simple information websites with product and contact information, as a first step can open new doors for small businesses locally and internationally. Hospitality industries stand to gain more exposure and market through e-business. Tourists and people in the Diaspora are excellent target customers for hotel and tourism information for online reservations.

Group Action:

Business associations, Chambers Of Commerce, Cooperative societies, and NGOs in Africa can bridge the economy of scale on the technology required for e-business by setting up online malls showcasing a pool of their members’ sites, products and services. Through the online mall people in the Diaspora may order local goods for friends or family. These associations can also help to guarantee the quality of products advertised on the site, as well as the credibility of its members to ensure fraudulent people do not seize the opportunity. Only certified members and certified products will make it on the site. ‘Ghana Mall’, for instance, sells goods made by Ghanaian artisans internationally. It also rakes in some $500 million a year in goods and cash that are sent to the country from abroad. Funds to develop such malls can be sort as grants from multilateral agencies as the World Bank Group’s Small and Medium Enterprise Department.


No doubt, credit card acceptance is the heart of e-commerce, but technological hindrances and doing business in local currency can drive up transaction costs. There are rules and protocols to gain access to international card association systems, which currently do not favor African countries. The amounts of online transactions originating from most African countries hardly meet the rules required by the international card associations. So there must be a way around it. Therefore, banks in Africa need to establish special ‘Merchant Accounts’ for small businesses to enable them accept secured payments in foreign currencies processed in the same way as credit cards. Online payments will still have to go through SWIFT, encryptions, or other secured sites, as PayPal to ensure adequate security.


Most national and international courier services are currently equipped to handle shipping to any location in the world. Business organizations can enter into partnership agreements with these postal and shipping agencies to either enjoy special shipping rates or develop more efficient shipping methods that can guarantee delivery. In addition, the Customs department should make available list of prohibited items, duties and fees to the business organizations. One workable model is to post their personnel at the post offices to facilitate the inspection of goods.

Government’s Role

As a private-sector crusader, I dislike prescribing any solution that will depend on governments. But E-commerce requires vendor credibility. Apart from technology, the greatest impediment African businesses face in embracing e-business is fraud. This is where the governments should play important role. Law-makers should strengthen existing laws to stem out corruption in their countries. People who thrive on advance fee fraud should be put out of business. It is possible! Anything that works through technology can be stopped through technology. It’s simply a digital war amongst programmers (it’s like the virus and anti-virus battle among programmers). Moreover, the world wants to see trials, prosecutions and convictions to believe that African countries are serious in their war against corruption.

How This Will Work

For this to work it must exist as one bundle. A customer does not want to be bothered by the backend technology and how it works. They want an easy-to-use, time-saving, front-end screen. As for now, cross-continental partnerships will play a major role in helping businesses in Africa cross the e-commerce threshold, as African businesses will still need international partnerships to help complete orders. PeopLink offers such a partnership. They have developed free, downloadable tools to help small businesses build virtual product catalogs, which they then upload to a searchable catalog on their database, thereby offering small businesses the opportunity to benefit from collective marketing power.

One Stop Tech Support Centers:

Technology investors should also consider going into one-stop tech support centers. For instance, in Ghana BusyInternet is such a one-stop IT center with a cyber café, call booths, video conferencing services, document services, web hosting, space rental and other tech support for e-businesses.

Exploring E-business will help small businesses in Africa increase their market share in the global marketplace? There should be a concerted effort to make this happen. The World Bank developed a collection of free tools called ‘SMEToolkit’ to help small business develop such potentials.

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Lessons learnt from our digital marketing boot camp for insurance SMMEs at Momentum

We had another super exciting and engaging digital marketing boot camp at Momentum offices in Centurion. About 20 insurance SMMEs from all over Gauteng were in attendance. Our mission was simple. We were expected to help them understand the digital marketing ecosystem and how they could leverage inbound methodologies to generate leads, increase sales and retain their existing customers.
The boot camp was held as part of our ongoing partnership with incubation hubs in South Africa through which we provide digital marketing training to SMMEs. It is a transformative agenda that we are proudly pursuing after recognising that digital marketing skills are in short supply. In fact, the SMME sector is of great importance to us as it is a key driver of the economy. The statistics speak for themselves.

A 2010 study conducted by Abor and Quartey estimates that 91% of the formal business entities in South Africa are SMMEs and they contribute between 52-57% to GDP. Additionally, SMMEs account for approximately 61% of employment in the country.

Our interaction with the Insurance SMMEs was insightful insofar as it revealed to us the state of digital marketing within that sector as well as the attitude of the entrepreneurs towards online marketing.

Below are the key things we learnt:

Most entrepreneurs currently run digital marketing campaigns but most lack the requisite knowledge

Digital marketing works differently from its traditional counterpart. Entrepreneurs have to deal with new tools and radically different approaches to marketing. This is a completely different universe to them and it is not surprising that most feel like a fish out of water.

However, whilst most have added digital to their marketing mix they are not getting the anticipated benefits and they are also losing money in the process from poor strategies and bad execution.

Ignorance is very expensive in digital marketing. Fortunately, our boot camps are structured to equip entrepreneurs with the right skills.

Entrepreneurs are eager to learn

Most of the entrepreneurs exhibited a hunger to master the craft. This is a positive thing because digital marketing is not a function or department. It is a way of doing things and covers every aspect of the organisation from customer service management to product/service development. When entrepreneurs buy into it then it becomes easy for digital marketing to be adopted by SMMEs.

There are lots of impostors in the industry

Plenary discussions revealed the depth of abracadabra techniques that are being peddled by pseudo-digital marketers. This group preys on unsuspecting entrepreneurs to whom they offer often dubious but expensive services that are built to fail. Our mission is to provide enough knowledge that will flush them out.

What gives us confidence in what we do is the fact that we are skilled and experienced in managing digital marketing campaigns. We have a solid track record of managing campaigns for brands like MTN, Standard Bank, Telkom, Lexus, Land Rover, Savanna, Eskom, Sanral and Audi, just to name a few.

Digital marketing is the present and future of marketing

The more we interact with SMMEs the stronger our conviction grows that digital marketing holds the key to their growth. Our confidence is based on its traits as outlined below:

Digital marketing is extremely targeted. Businesses can reach the right person, at the right time and in the right context.
It is cheaper in comparison to other forms of marketing. This is a big plus as most SMMEs do not have big advertising budgets.
Its performance can be measured.
It has a wide reach. The internet has changed the way customers look for information or kill their time. Most spend their time online and this represents an engaged and addressable audience.

Our mission is to ensure that SMMEs in South Africa become literate in digital marketing. There’s an old African proverb that says “If you want to go quickly, go alone. If you want to go far, go together.” We would like to go far and thus are calling on all incubation hubs to partner with us in this great cause.

Online marketing for small businesses in South Africa

People are now shopping and learning in whole new ways compared to just a few years ago, so as a small business owner you must adapt or risk extinction. I always advise our clients that the internet is the new yellow pages and therefore they should have a compelling online presence if they are to reach the numerous customers searching for information about their products and services.
Clearly, you don’t have a choice on whether you do digital marketing but the question is how well you do it. The latter is the point of this article. The starting point of any successful marketing lies in the strength of its strategic and tactical plan. According to Sun Tsu, “Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win”.

So before you go to the market with your service or product, make sure that you have a winning plan of action in place. Just as a map helps travelers to reach their destination with ease so will a comprehensive strategy help you to achieve your goals.

The first stage is to conduct an audience analysis based on hard cold facts as well as psychological insights. The reason why this is an important step is that customers are pivotal to everything that you do. That they occupy this prime position is hardly surprising. Remember, you actually set up your business to satisfy their wants and needs. Take them away and your business will not have any reason to exist.

The insights about your audience will enable you to build common ground with them. You marketing communication should be created in the image of your customers if ever you are to connect and influence them.

After this step, go ahead and set realistic and achievable marketing goals. Know what you want to accomplish. If you don’t know where you’re going you will not know when you get there. Your goals are nothing more than a statement of the kind of results you want to achieve with your marketing. Most significantly, they should fit into and support your overall business goals. Examples of marketing goals include:

Units sold
Market share
ROI on advertising expenditures
Number of new accounts/relationships
Share of customer’s business

The next stage is to look at your content and how to communicate it. Always bear in mind that marketing revolves around content and communication.

What makes to be content core is that it enables you to communicate your value proposition to the informed and uninformed customers to drive bottom line results. A value proposition is a business or marketing statement that a company uses to summarise why a consumer should buy a product or use a service. Use your content, directly and indirectly, to convince your potential customers that your product or service will add more value or solve a problem better than your competitors’ offerings.

Always align your content with your business goals when educating and inspiring your customers. You can use news and product updates, landing pages, ad creatives, case studies and videos to accomplish this.

Bear in mind that content needs an effective distribution strategy to boost its audience reach. Use the insights you gleaned from the analysis of your audience or customer base to determine which channels they use that will give you the best results. Examples include emails, social media and forums.

Once your content is in place and you are able to communicate your value proposition to your potential customers, you must then work on enhancing the chances of your content being found online. Search Engine Optimisation (SEO) plays a key role in building brand awareness and purchase intent. They are a host of onsite and offsite SEO tactics that you can use. However, my recommendation is that you should leave this to experts who know what they are doing.

Content marketing is another effective strategy that can increase the online visibility of your products or services. It is a simple technique of unlocking value for your customers by educating and inspiring them through content. A good example is Unilever which has a very popular fan page called Whats For Dinner? It uses this page to dish out meal ideas and recipes to their customers. This is after they realised that most of them struggle daily at 4 o’clock on what to cook.

You also cannot overlook social media as it is a crowd puller. Don’t forget that membership of social sites runs into billions. The audience is clearly there. However, you must have a clear cut strategy and decide whether you just want a generic presence or you have specific goals that you would like to achieve like acquiring new customers or servicing them.

Always engage your customers via email, social media and webinars, amongst other things so as to retain them. It is cheaper to keep a customer than to get one. On the other hand a happy customer is a walking billboard. Happy customers talk about their favourite brands and this triggers word of mouth marketing. Statistics show that WOM marketing has a trust rate of 94% in comparison to paid ads and it produces higher conversions.

Finally, implement a tracking and monitoring plan that allows you to consistently measure the performance of your marketing activities. Web metrics help to show you how your target customers are responding and reacting to your content and communication. You can use this information to consolidate your campaigns and most importantly, to refine your marketing programmes for improved results.

Implement these tactics and you will see a major improvement in your bottom line results.

At Adclick Africa, we are helping SMMEs in Africa to take advantage of the internet to generate leads, boost sales and increase their market share.

Performance marketing with Adclick Africa

At Adclick Africa, we are obsessed with results. We believe that advertising is about meeting the campaign objectives of our clients. This mindset has enabled us to consistently deliver on our value promise and we have helped brands like MTN, Standard Bank, Telkom, Unilever, Lexus, Land Rover and Durex to penetrate not only the South African market but the rest of Africa as well.
We are cognisant of the fact that hype cannot crack the code in matching marketing goals with tangible results. Therefore, our operations include seamlessly planning, buying and optimising media campaigns. In order to achieve this, we utilise best of breed ad serving technology with advanced targeting options. By doing this, we enable brands to reach their target audience at the right moment and in the right context. Being solution oriented, we go the extra mile in making sure that our campaigns are aligned to business goals and we provide detailed reports in real-time or on demand.

Our proven data-driven approach is underpinned by hard boiled digital marketing strategies relevant for all industry verticals. The tactical execution of our campaigns is done via high impact ad formats that enjoy high click-through rate, conversions and are 100% viewable. Live video demos of our ad formats can be viewed on the Adclick Africa TV channel.

Also by leveraging an analytics-based approach to media, we ensure efficiency and continuous optimisation. Our focus is solely on our client’s ROI. Our complete campaign development and execution which is done from the ground up covers planning, campaign audit, market and competitive research and audience profiling. We utilise an integrated marketing, omni-channel approach to reach the customers across all touch points.

We love Africa and believe in its limitless potential. We can confidently say that we have an indepth understanding of the various demographic, cultural and consumer behavior nuances for such distinct markets on the continent. We know the types of ad formats that work for each market and this ensures that our clients’ can maximise on their budgets without losing unnecessarily in ill-conceived campaigns.

Our core services include:

Market and competitive research
Campaign execution and management
Campaign audit
Planning and Buying
Real-time reporting and analytics
Multi-channel integration

Doing Business In Somalia

Dauus is one of the flagship diaspora companies breaking into East African markets, filling needs that previously went unanswered. Their branded daipers and sanitary products can also be found on sale in the US. We’ve been speaking to them about how they operate and what inspires their business.

JD: I saw on your website that you were inspired to create the company by the difficulty of getting feminine hygiene products in East Africa. Could you tell us more about how you got from setting out to solve the problem to where you are today?

Dauus: It all started with a visit of young women from Minnesota to Hargeisa, Somaliland. She could not find high quality female pads. As a result, the idea of building high quality branded consumer packaged company was initiated. The first brand was Bilan female pads, we the logically followed it with NuNa premium baby diapers and NuNa baby wipes. These three lines of products are the core brand of Dauus.

In order to best market to Somalis back home – we initially launched all products in the US. The timing was perfect – July first Somali independence day in Minneapolis. we exclusively sponsored the whole event. This generated huge media coverage across all Somali communities around the world because it was the first time that Somali company exclusively financed the whole event. This allowed us to brand these products as high quality “made in USA” products. In the weeks following the event, over 50 retails stores in Minneapolis carried our products, many retail stores in other states followed. So we proved to ourselves that if we could sell it in America we can sell it to anywhere. We immediately started putting the strategic plan to start operations in Somalia. Today, in Hargeisa we serve over 350 stores every month.

September we plan on moving to Mogadishu to repeat the same process of building on the ground infrastructure.

JD: What are you aiming to achieve in the next five to ten years?

Dauus: There are 12 countries in the Horn of Africa with 300 million people. We want to be the brand of choice in the categories we compete. Currently, we have a plan to open distribution centers in Mombasa, Nairobi and AdisAbaba the next 18 months. We plan on serving over 1 million customers across these 5 cities.

In ten years, we will build full end to end production facility in the region. There are none today in Horn of Africa.

JD: There’s something of a Somali investment boom going on right now. From an entrepreneurial point of view, what are the risks and rewards of investing in Somalia at the moment?

Dauus: This is very interesting question. Many of the so called investment boom is simply not true. 50% of the investment boom is based on perception/hype that is far from the reality. I spent the last 6 months in Hargeisa and Mogadishu (mostly in Hargeisa). I did not see above average new business start ups. However, I saw many Somalis from diaspora returning and exploring ways to invest, rebuild their homes and make difference. But this cannot not be equated with real dollar investment yet. So we should probably put the investment boom story in perspective.

On the risk/rewards in investing in Somalia are both high. Business that require high capital equipment and the acquisition of real assets like real estate are taking the highest risks because security is still below average in Mogadishu.

On the other side, we believe business like Dauus, whose assets are soft assets: brands, leased distribution centers and offices and human resources mitigate there risks much better while maximizing there rewards. For example, if the security of Mogadishu was to deteriorate – all we have at risk is our finished goods inventory! Everything else can easily be moved.

JD: Huge numbers of diaspora Somalis have been going home to start businesses. Do you think that they’re changing Somali culture and society?

I don’t necessarily believe just diaspora Somalis business owners are the only ones having positive and negative effect on Somali culture. There are other groups e.g. Religious groups financed by Arab countries that import Arabic norms, believes and values that are sometimes radically different than Somali culture. It feels like Somalia is the center of clash of civilization. S yes, huge changes of culture and society are underway but have not reached a tipping point for any side.

JD: You’ve been organizing investor events in various cities lately. What would you say are the differences between doing business in Mogadishu and in Hargeisa?

Dauus: Mogadishu: large market, very price sensitive, high risk, no middle class customer segment, either very rich or very poor in refugee camps

Hargeisa: mid size market, very stable and peaceful, quality matters and less price sensitive, high costs of doing business with regulation, high energy costs and high local government taxes.

JD: What changes in government policy would you like to see in the next few years to encourage business in Somalia and improve the economy?

Dauus: For Somaliland: efficient business friendly government agencies e.g. It can take more than 10 days and multiple visits to different government agencies to just incorporate and receive business license. They could simple house all 4 different government agencies in single office in one building rather than 4 different locations. The government should create free zone port in Berbera.

For Mogadishu: focus on security. Fix the security first. Transparency and equal playing field for all business. Current government gives indirect support to certain business giving competitive advantage to these business.

In general for all, anti- trust laws. Gigantic financial institutions often engage trading the same goods and services their customers are engaged in.

Africa: The Arena For Development Of Business, To Transform Life

Africa’s growth is very exceptional. This is because despite the global financial crisis, it is the region who stood out and showed magnificent development. Since then, Africa became the center of attraction amongst developed countries. They see more development in investing in Africa more than before. But still, there is a high percentage of Africans living with just more than $1 a day. A hole that investors are trying to fill in, and will be the beneficiary of the next growth that will happen to the continent.

Nations are on a battle, but not against each other. They are wrestling against poverty, with business as the solution, and Africa as the Arena. A fight for a cause. A call answered by the whole world.

First world countries are on a quest, not to colonize the region again, but to find room for development of their own and of course, life in Africa.

The situation of the Africans is a major concern. Extreme poverty, corruption and ultimate devastation are problems that brought major business firms to the region. They have with them aids to the disease of the continent. All these aids are for long term that can sustain each Africans for years. These aids are businesses and investments.

Major areas where Africa grew are areas that businesses invested in. Improvements took place in water supply, telecommunication, agriculture, tourism, infrastructure, etc.. Who would resist the chance to ponder more on the business, and at the same time, perform a charity and give help to the people who needs it?

The coming of companies created jobs for Africans. An African news said that since Africa’s economic growth, the percentage of Africans living with just $1 a day was lessened by more than 10 percent. This would be a perfect reason to continue flourishing the continent’s relationship with developed countries.

On health sectors, African can now drink clean water because of development on water supply. Companies from Asia and America are trying to improve life in Africa by putting more focus on clean water, good food, medicine and clothing.

Corruption was also decreased with companies deciding to hand out all the aids straight to the people instead of giving the to the leaders. People aren’t slaves anymore, instead, they were given jobs wherein they will earn enough to support their family.

Africa has now taken few steps away from poverty. If more and more countries won’t be blinded by what comes out of the news, then maybe, the region would prosper more. The continent has an enormous number of virgin and untapped resources. Opportunities are found anywhere you look at. The firs phase of this achievement happened because of connection between nations and people. Africa is now involved in global economy, they are not isolated anymore. It is indeed true that you can only find light in the ��darker�� side of your world.